* Your text should be viewable.
Viewable text means that you have used fonts that can be easily seen and read by searchers. “Unviewable text” – like those written with a white font, or those that seem to fade in the background – makes your page a doorway page. And this can get you penalized by [...]

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Search engine copywriting isn’t necessarily like writing ordinary content on any other medium. Although it breeds on the usual rules on grammar and punctuation use, there are additional rules to heed. Not anyone can do a successful search engine copywriting job. But, anyone can “train” to be one provided that there is deep interest of [...]

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* Accommodating Sneaky Doorway Pages
One type of search engine is the spider- or crawler-based engine. It usually takes note of a new site, crawls on it, gathers info about the site, and goes back to its domain. It then puts up the info that was gathered into a category or index which contributes to its [...]